Trott, D: Predatory Thinking

Dave Trott

A Masterclass in Out-thinking the Competition

Weiterlesen & Infos

Gebundenes Buch (Englisch)

Trott, D: Predatory Thinking

A Masterclass in Out-thinking the Competition

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Autor:

Dave Trott

Trott, D: Predatory Thinking

Beschreibung:

LIFE IS A ZERO-SUM GAME
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Kategorie:

Fremdsprachige Bücher

Verlag:

Pan MacMillan

Sprache:

Englisch

Anzahl Seiten:

262

Erscheinungstag:

2013-05-23

EAN:

9780230770669

ISBN:

978-0-230-77066-9